Aaron Matscher is a consultant at the Competence Center for Artificial Intelligence and Blockchain of the South Tyrol Business School. He studied Economics and Management at the Free University of Bozen-Bolzano and founded an advertising agency specializing in social media marketing during his studies, serving significant companies from various industries. Through his work and studies, Aaron Matscher has extensively explored the integration of artificial intelligence into business processes, particularly in the areas of marketing, sales, and data analysis. His expertise encompasses the project development of AI-powered solutions for optimizing customer interactions, predicting market trends, and efficiently utilizing data for well-informed business decisions.