David Bürgin has been a lecturer in marketing at South Tyrol Business School since 2022. After his dual bachelor studies in Berlin and his master studies in Jena, both specialized in marketing, he started working in online marketing at Zalando Lounge. In this context, he was able to strengthen his practical knowledge through various online as well as data-driven marketing responsibilities. Subsequently, he completed his PhD in Pricing at ESCP Business School in Berlin. His research focus is on the promotion of sustainable purchase decisions with the help of smart pricing. He has been working at Mercedes-Benz Consulting since 2022.